Skip to content
Identity Guidelines

Brand Assets.

Official visual assets for Kryft. We design interfaces using rigid alignments, high contrast, and structured typography.

Logo & Mark

Our logo uses the Tanker display typeface and represents the core command characters /<.

Logo Transparent (Dark Paths)

Logo Transparent (Dark Paths)

Use on light backgrounds. Transparent canvas.

Logo Dark (Dark Background)

Logo Dark (Dark Background)

Solid #09090b square with #fafafa paths.

Logo Light (Light Background)

Logo Light (Light Background)

Solid #fafafa square with #09090b paths.

Favicon

Favicon

Rounded-corner square for browser tabs and icons.

Color System

Zinc Black

/

Primary background, primary text on light themes.

Off-White

/

Primary page background, light asset backgrounds.

Muted Zinc

/

Subtle borders, descriptions, and secondary metadata text.

Pure White

/

High-contrast text on dark backgrounds, selection states.

Translucent Glass

/

System cards background. White-glass in light mode, dark-glass in dark mode, utilizing backdrop blur.

Typography

Tanker Regular

Brand Mark & Display Accent

/<. A B C D E F G

We use this font only for logo marks and minimalist visual labels.

Noto Serif Bold

Headings & Section Titles

Systems engineering.

Our primary heading font. A high-contrast serif typeface designed to make technical copy readable.

Noto Sans Regular

Body Prose & Monospace Metas

Simple database schemas and lightweight services survive under production loads.

Designed for legibility. Clean geometric structures built to display dense information without visual noise.

Asset Usage

Correct Use

  • Keep sufficient clear padding around the logo.
  • Contrast appropriately with backgrounds using the correct dark/light variants.
  • Prefer SVG formats for scaling responsive web graphics.

Incorrect Use

  • Do not stretch, skew, or rotate the logo components.
  • Do not apply complex dropshadows or outline glows.
  • Do not recolor elements outside the approved brand palette.