How we communicate with clients
"Our rules for communication, focusing on facts, clear progress, and zero fluff."
Why this exists
Typical agency relationships are bogged down by account managers and defensive messaging. At Kryft, we communicate with clients like engineers: with direct facts, code references, and clear specs.
Operational Flow
Direct Summaries: Write status reports in brief, clear sentences. State what works and what is next.
Remove Buzzwords: Actively avoid corporate speak like 'seamless,' 'value-add,' and 'synergy.'
Report Blockers Early: Explain technical challenges with exact data and our remediation steps.
Deliver Demos: Share working staging links instead of presentation slide decks.
What good looks like
- Updates that include a screencast demonstrating working code in a staging environment.
- An explanation of database delay issues that is technical and exact.
- Weekly briefs that take less than two minutes to read but convey exact progress.
What NOT to do
- Do not hide bugs in staging or wait until client syncs to report failures.
- Do not write wordy emails explaining layout delays.
- Do not set meetings to discuss items that can be decided in a brief text update.
We do not hire account managers to stand between engineers and clients. The person who builds the system speaks to the person who runs the business. This ensures nothing is lost in translation.